Android is an open source mobile operating system with massive user base and simplified mobile app development process. Enterprises are leveraging Android and creating custom mobile apps that solves customer problems and increase value for their business.
Android comparatively has a low barrier to entry. Android provides freely its Software Development Kit (SDK) to the developer community which minimizes the development and licensing costs.
Get the open source advantage from licensing, royalty-free, and the best technology framework offered by the Android community.
You can integrate and tweak the mobile app according to your business need. Android is the best mobile platform between the application and processes architecture.
Android applications are scripted in Java language with the help of a rich set of libraries.
You can use third-party application marketplace (especially in Google Android Market), but you can also form your own distribution and sales channels.